Laura Numeroff is the New York Times best-selling children's author known for the series based on her book If You Give a Mouse a Cookie. First printed in 1985, “Mouse” is now beyond its 60th printing. In 2015, I began working with Laura to revisit an earlier manuscript about service dogs and bring that story to life in partnership with Canine Companions, a not-for-profit organization providing highly skilled assistance dogs to children, adults and veterans with disabilities. By 2016, the book, Raising a Hero, was released and Laura's readers are more engaged with the author across platforms.
Visual and product design lead producing print, digital and mixed campaigns including new products, websites and design artifacts.
Drive and oversee strategy and creative around product design, production, content and e-commerce.
Created and managed promotions and partnerships with retailers, charitable organizations and educators.
Discover the newest story from the #1 New York Times author of If You Give a Mouse a Cookie about a puppy with a lot to learn on his adventure of becoming someone’s life-changing friend and helper.
2nd Edition
1st Edition
I wrote and directed Laura Numeroff in a promotional short film ahead of the release of “Raising a Hero.”
The film announces the project and partnership with Canine Companions, a not-for-profit organization providing highly skilled assistance dogs to children, adults and veterans with disabilities and special needs, free of charge.
I designed and built a custom website for Laura who received a ton of traffic from teachers, children and parents. The site needed to provide information about Laura, her books and events but also perform as an e-commerce POS for direct-to-consumer products and merchandise.
I integrated Shopify to process orders and payment, avoiding the need to visit an external site. When needed, direct orders could be automatically fulfilled by Amazon (FBA) or third-party vendors.
Laura Numeroff had no existing brand identity beyond the publishers marks which changed across printed books edition to edition. Inspired from her If You Give a Mouse a Cookie lettering, I set her name in Cheltenham with some adjustments to the x-height and kerning. Body type is set in Banana Grotesk which features a number of weights and ligatures with open letters and a slight quirkiness. Her website features book titles set in Caslon Ionic, a typeface used in her recent book, Raising a Hero.
