Oggi is a virtual experience platform born out of necessity. Launched in Q3 2020, this media-rich, interactive and extended reality environment provides corporations and small businesses an exciting and innovative format to present ideas while engaging audiences from home and across the world. Not merely a virtual showfloor, Oggi allows users to create an avatar and connect directly via text and video chat, download resources and vcards, while simultaneously viewing streaming content with real-time Q&As.
Own product strategy and technical direction for design and engineering teams; define product vision, core features and product roadmap with stakeholders.
Ideate and own visual design system around virtual environments, features and a suite of extended reality applications.
Utilize existing brand artifacts to produce original video and interactive content for unique user experiences across iOS, Android, AR/VR, and native desktop.
Avatars are an integral component of the platform experience, one of the few indicators of real-time interactivity and connection to other users. The avatar disk view moves throughout the environment and needed to be easily legible with a minimal UI layout.
Oggi was designed to be a seamless experience across desktop, mobile, virtual and augmented reality. UI continuity was paramount to keep Oggi intuitive and easily adopted.
Brand identity was designed prior to my involvement with the project. I contributed small adjustments to shades, accent colors, and logo sizing and placement throughout Oggi applications, including translation to app icons.