Oggi is a virtual experience platform born out of necessity. Launched in Q3 2020, this media-rich, interactive and extended reality environment provides corporations and small businesses an exciting and innovative format to present ideas while engaging audiences from home and across the world. Not merely a virtual showfloor, Oggi allows users to create an avatar and connect directly via text and video chat, download resources and vcards, while simultaneously viewing streaming content with real-time Q&As.

my contribution

Own product strategy and technical direction for design and engineering teams; define product vision, core features and product roadmap with stakeholders.

Ideate and own visual design system around virtual environments, features and a suite of extended reality applications.

Utilize existing brand artifacts to produce original video and interactive content for unique user experiences across iOS, Android, AR/VR, and native desktop.

design features

Avatars are an integral component of the platform experience, one of the few indicators of real-time interactivity and connection to other users. The avatar disk view moves throughout the environment and needed to be easily legible with a minimal UI layout. 


Natural light, shadowing and surface reflection is evident in the environment design, providing a texture, scale and added dimension crucial to a game environment interior.


The unit height of avatars and camera pitch was challenging considering the array of mixed media, interactive elements and playback of humanoid avatars in the environment.


Spatial audio was critical after adding overlapping real-time streaming media with sound from interactive objects, avatars and networking features.


Oggi was designed to be a seamless experience across desktop, mobile, virtual and augmented reality. UI continuity was paramount to keep Oggi intuitive and easily adopted.

environment design

I lead teams of international designers and developers to ideate and build custom Oggi environments and features via Unity Engine.

brand identity

Brand identity was designed prior to my involvement with the project. I contributed small adjustments to shades, accent colors, and logo sizing and placement throughout Oggi applications, including translation to app icons.