Apple Podcasts
The Huntington Library, Art Collections, and Botanical Gardens is a treasure for researchers and storytellers alike. A unique partnership with Apple to produce and distribute The Huntington’s guided tours, lectures, and exhibition-related multimedia engages a global online audience, advancing this 100-year-old cultural institution into the 21st century.
BACKGROUND
In 2009, I initiated and led a partnership between The Huntington and Apple to create original digital media related to the institution’s diverse collections. Working alongside curators, international researchers, artists and botanists– and the team at Apple– it took years to organize, record and produce what is now a media collection of its own. A decade in the making, this wide collaboration continues to unlock what has been carefully conserved, providing access and education, free to the public.
CLIENT
The Huntington
For the “uplift of humanity.”
The Huntington’s world-class conservationists, imaging labs, lecture programs and exhibitions provided much of the material and guidance to produce podcasts, curator-led tours, video and written articles. These digital offerings immediately circulated among cultural and academic institutions, with 40,000 downloads of a single American History lecture. By 2011, Apple prominently featured The Huntington and its newly released content across iTunes U and Apple Podcasts.