Laura Numeroff

 

 

 

 

 

If a hungry little mouse shows up on your doorstep, you might want to give him a cookie. And if you give him a cookie, he’ll ask for a glass of milk. Unless you are a librarian or kindergarten teacher, chances were you didn’t know who wrote the famed children’s book, “If You Give a Mouse a Cookie,” or her treasury of other literary works. A different story today.

BACKGROUND

In 2009, I initiated and led a partnership between The Huntington and Apple to create original digital media related to the institution’s diverse collections.  Working alongside curators, international researchers, artists and botanists– and the team at Apple– it took years to organize, record and produce what is now a media collection of its own. A decade in the making, this wide collaboration continues to unlock what has been carefully conserved, providing access and education, free to the public.

CLIENT

Laura Numeroff

“We ditched the distributor and went direct-to-consumer with Shopify.”

 

 

The Huntington’s world-class conservationists, imaging labs, lecture programs and exhibitions provided much of the material and guidance to produce podcasts, curator-led tours, video and written articles. These digital offerings immediately circulated among cultural and academic institutions, with 40,000 downloads of a single American History lecture. By 2011, Apple prominently featured The Huntington and its newly released content across iTunes U and Apple Podcasts.

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